Kolding Turistforening is a part of the business organisation Business Kolding. Business Kolding is working to make Kolding into Denmark’s number one centre of growth, and tourism plays an important role in the fulfilment of this vision. One of Business Kolding’s strategies is to specifically make Kolding into a meeting and conference town of international class and be a focus for international events and attractions to Kolding.
In addition, Business Kolding and Kolding Turistforening are working to develop holiday tourism starting with those experiences that the town and its surrounding countryside offer. This also applies, for example, to the Moravian brethren town, Christiansfeld.
Business Kolding and Kolding Turistforening are thus central partners in the overall development of Kolding Kommune. The day to day work is done by the tourist bureau, Visit Kolding at Akseltorv. In the larger development perspective the work is done by Business Kolding, which Visit Kolding incidentally is also a part of.
Through collaboration with Region Syddanmark’s (The Region of Southern Denmark) tourism organisations and Visit Denmark we are furthermore helping to accomplish large joint assignments, which extend beyond the local area.